We know, we know - it's still early November, and Christmas isn't for another 47 days (not that we're counting...).
But when we saw that the M&S Christmas ad had dropped, we couldn't help but get excited.
This year's offering is another home run, starring the adorable Paddington Bear.
In the ad, the cuddly character comes face to face with a confused burglar, helping him see the error of his ways.
Check out the cuteness below.