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08th Nov 2018

WATCH: Kevin The Carrot Survives Near-Death Experience But Has Another Enemy To Face In Aldi’s Christmas Ad


Kevin the Carrot is back and has survived his perilous journey through the snow.

When we last saw Kevin we didn’t know if the truck he was driving would go over the edge of the mountain or not.

Luckily, our hero escaped unharmed, but now he has to save his family from another danger.

Pascal the Parsnip is on a mission to cause misery to Kevin, his loving wife Katie and their three children: Chantenay, Baby Carrot and Jasper.

With fatherly instincts at the root of Kevin’s bravery and a touch Christmas magic, he manages to overcome the perils of the Parsnip throughout the fairy tale adventure.

Watch Kevin’s tale below:

Aldi’s Christmas adverts will run throughout the festive season and will feature Kevin the Carrot re-telling well-loved bedtime fairy tales. Stories will include ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.

John Curtin, Group Buying Director at Aldi Ireland said,”Our customers told us how much they love Kevin the Carrot and that they wanted him back this Christmas.”

“Whilst Kevin gets up to more adventures, this time it’s all within the context of fairy tale stories being read to the family and each story brings to life our very best Christmas produce. From starters and turkeys to fresh meat offers and desserts, the campaign reminds our customers that with Aldi’s everyday amazing value, everyone can have a fairy tale Christmas!”

In addition to the Plush Kevin the Carrot (€4.99) and Plush Katie the Carrot (€4.99) soft toys, this year you can add to the collection with the new Pascal Parsnip soft toy (€4.99) and a Giant (metre tall) Kevin Plush (€24.99). Christmas decorations and novelty gift mug (€3.49) will also be available to buy from 22nd November in support of Aldi’s charity partner, FoodCloud.

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