If Punk'd and YouTube have taught us anything it's that errrbody loves a good prank.
And TMI masters just that.
In a nutshell: using a live feed from the control room directly to the street, the research team identifies the 'target', gathers their personal information from their social media pages, and then passes it on via ear piece to the pranksters on the street.
The first episode will be aired at 10.30PM next Monday, October 24 on RTÉ2. And we cannot flippin' wait.
Starring comedians Alison Spittle and Alison Ring, Ciara from the Chris and Ciara Show on 2fm and Dermot Ward from Facts. on Youtube – we can't imagine a better line up of truly gas people.
Our favourite kinda people.
And the brains behind the whole operation? Broadcaster, presenter and TV personality Stephen Byrne:
"The idea for the show came one day I was out for a coffee in Dublin and I saw the guy beside me take a picture of his drink. I wanted to see if I could find it online and within seconds I could because he'd tagged the coffee shop. That then sparked the idea that I could literally build a bio on this guy – his interests, his likes, his family and friends and he would never even know. That's scary, and it just shows not only how much we share but also what someone can do with the smallest and most basic information about your life. They can gain your trust very easily. So... we decided to throw trust out the window and use it to mess with people's days and teach a little lesson while we are at it."
He makes a very good point about the digital world we now live in.
Remember Naked Camera? We were obsessed.
It's time to make Irish television great again.