Close

Follow Lovin IE

WATCH: Sligo Businessman On Horseback Goes Full Braveheart In This Bizarre Ad

By Sarah

January 12, 2017 at 10:28am

Share:

It seems like the infamous Mattress Mick ads have inspired businessmen across the nation, as the latest odd video to emerge from our green isle features a Sligo man dressed as William Wallace, riding the city streets on horseback. Shirtless.

Yep, you read that right.

Local clothes shop owner EJ Wallace is making headlines with his unusual way to promote the half-price sale in his store, EJ Menswear. 

Local man EJ isn't a stranger to pushing the boundaries of promotion techniques either, as you may have seen a previous video of his where he impersonated Conor McGregor.

Let's just hope his risk of getting frostbit pays off!

READ NEXT: 6 Times RTÉ News Reports Were Completely Ruined By Members Of The Public

Share:

Subscribe to our Newsletter

Get the best of your city straight to your inbox.

I'd like to receive news and exclusive offers from Lovin IE including competitions, products, commercial partners and activities. By submitting this form you agree to our T&Cs and our privacy policy