Sprite to ditch iconic green bottle design

By Rory Cashin

November 17, 2020 at 2:08pm

Sprite to ditch iconic green bottle design

Coca-Cola packaging will also be getting a bit of an upgrade.

As part of its ambition to achieve a World Without Waste by 2030, today (Tuesday, November 17), Coca-Cola have announced some major changes to their packaging.

Perhaps one of the most iconic designs around, the green plastic bottles of Sprite will now be clear plastic going forward. While the green bottles have previously been recyclable, the colour made it harder for them to be recycled back into clear bottles through mechanical recycling.

Elsewhere, the shrink-wrap packaging around 4, 6, and 8-packs of Coca Cola products will now be replaced by KeelClip packaging, an innovative cardboard packaging solution that will eliminate the use of more than 200 tonnes of shrink wrap plastic across the island of Ireland alone each year.

Speaking of the upgraded packaging, Petre Sandru the country manager for Coca-Cola Ireland said:

"Despite this unpredictable year, as a system, we have remained focused on achieving our ambition of a World Without Waste. Central to this is our investment in more sustainable packaging design, and ensuring our products are as easy to recycle as possible.

"Earlier this year we announced our plans to introduce KeelClip packaging and we're delighted to see it now in market. The transition of the iconic green Sprite bottle to a clear bottle is also another move made by us to ensure our packaging is easy to recycle enhancing efforts to keep materials in use for as long as possible.

"Our efforts won’t stop there. We’re continuing to champion greater collection and recycling of our packaging, with an ambition to collect back and recycle 100% of all bottles and cans we sell by 2030."

READ NEXT: Stick the kettle on - Lyons Tea has launched new biodegradable teabags


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