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Ireland getting Europe's first Magnum Ruby later this week

By Sarah Finnan

February 12, 2020 at 10:23am


I scream, you scream, we all scream for ice-cream.

It may be baltic outside, but there's no bad time for ice-cream. Particularly if said ice-cream is coated in chocolate and bright ruby in colour. We're suckers for pretty food.

Magnum is launching Europe's first-ever Ruby chocolate-covered ice-cream in Ireland this week. Arriving just in time for Valentine's Day, it's the tastiest excuse to jump aboard the love wagon and bask in the novelty of red and pink coloured everything. Doesn't matter if you're single or loved up, ice-cream doesn't discriminate.

Available across Spar stores nationwide, the pink-toned dessert is made with Ruby cocoa beans - the fourth variant of chocolate. Who knew there was more than one variation? Not I anyways.

Ruby chocolate covered ice-cream

Described as "a superior ice-cream experience", the new ice-cream features a luscious raspberry sauce swirl and is of course coated in Magnum's signature cracking Ruby couverture chocolate.

Speaking of the launch,  Magnum Ireland Brand Manager Karen Murphy said:

"Magnum is excited to bring this innovation and authentic Ruby chocolate experience to the Irish market."

Ruby chocolate has been in development since 2004 but was only unveiled in 2017 so it's still a relatively new treat. In other would be a crying shame not to try it.

Neither bitter, milky nor sweet, it offers a more balanced taste; fruity and smooth in equal measures. And for the true cherry, or should I say raspberry, on top - only responsibly sourced cocoa beans are used.

Each one costs €2.20 and will be available to buy from this Saturday.

READ NEXT: 24 hours in Athlone… Ireland’s most romantic town


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