PICS: This Is The New Drink That You’ll See In Everyone’s Hand If The Weather Stays Warm

With the glorious news that from next week onwards, the weather is going to be going over the 20 degree mark (yes, 2-0) you’re going to be getting a lot of texts about heading out for a few scoops.

And there’s nothing wrong with that but finding the perfect drink in this type of weather can be hard but we think we may have found our preferred choice for summer 2018. 

A brand new drink called Appleman’s has arrived its beautifully simple but perfectly balanced cider is set to excite Irish drinkers to the core as it arrives in 1,500 pubs and 1,000 off-licences across Ireland over the coming days, and weeks.

Developed by HEINEKEN Ireland – the company also behind Orchard Thieves – the introduction of Appleman’s delivers more choice to Irish consumers in an otherwise limited cider landscape. Appleman’s is specifically developed to respond to Irish people’s taste preferences and is only available in Ireland.  

We’re fussy feckers like that. 

Emma-Jane McKeown, Appleman’s Senior Brand Manager, said; “Irish people expect, and deserve, choice – they have it in wine and in beer – why not in cider?  Cider drinkers were starved of choice for years but now, with the launch of Appleman’s and the growing popularity of Orchard Thieves, we are finally able to say that Irish people have choice in cider. We’ve been working on Appleman’s for a while now and we’re really excited for people to try it.”

We know it tastes savage but for now, you’ll just have to by our word while you drool over these pictures…

Appleman’s has an ABV of 4.5% and is available on draught, in 500ml cans and 568ml and 500ml bottle. 

You can find more information about it here. 

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