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02nd Oct 2023

Barbie, Ken, and Elon Musk: The 20 most popular Halloween costumes for 2023

Katy Thornton

halloween costumes 2023

It’s going to be wall to wall Barbies out there.

Retailer Pour Moi has pulled together the stats of the most sought after Halloween costumes for 2023 by comparing it to how many searches the same outfit got in 2022.

It comes as no surprise I’m sure that Barbie is on the top of people’s wish-lists. Just as Margot Robbie’s portrayal of Harley Quinn captured everyone’s attention in 2016 (and later in 2021 when the second Suicide Squad film that pretended the first didn’t exist came out) her performance as stereotypical Barbie struck a chord with many of us (as did Ryan Gosling’s portrayal of himbo Ken).

In fact, Barbie makes the list several times in different outfits and forms, which more or less spells out there’s going to be every kind of Barbie out there on October 31st.

Iconic moments and people from 2023 will also play a prominent role in this year’s most popular costumes. Beyonce’s Renaissance tour has been one of the most documented musical events of the year, with ‘Beyonce’s Renaissance costume’ the 11th top trending Halloween outfit as searches see a 300% increase.

Photo by Kevin Mazur/WireImage for Parkwood

Likewise, Elon Musk’s takeover of Twitter (now X) was one of this year’s biggest news stories, making him the 12th biggest inspiration for the spooky season ahead. Spooky indeed.

Photo by Chesnot/Getty Images

The most sought after costumes for Halloween 2023

1. Cowgirl Barbie

2. Oppenheimer

3. Roller-skating Barbie

4. Ken

5. Beth Dutton from Yellowstone

6. Ellie from The Last of Us

7. Barbie costume

8. Rip Wheeler from Yellowstone

9. Ted Lasso

10. Wednesday Addams

11. Beyonce’s Renaissance outfit

12. Elon Musk

13. Maddy from Euphoria

14. Little Mermaid costume

15. Taylor Swift

16. Apollo Creed

17. Rihanna’s Super Bowl outfit

18. Selena Gomez

19. Weird Barbie

20. M3GAN

Pour Moi also delved into which films and TV shows are producing the most costume inspiration, and the following list covers the top 15.

1. Oppenheimer

2. Wednesday

3. Yellowjackets

4. Barbie

5. Wakanda Forever

6. Ted Lasso

7. The Last of Us

8. The Bear

9. Yellowstone

10. Succession

11. Only Murders in the Building

12. WandaVision

13. M3GAN

14. Heartstopper

15. Everything Everywhere All At Once

So this has either infected you with (not cordyceps hopefully) some inspiration for your Halloween 2023 costume, or if you’re not like the other guys and girlies, made you completely reassess your idea. Either way, you have a pretty good idea of who or what to expect to be roaming the streets come month’s end.

Header images via Getty


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