The pair said they "cracked the code" with the drink
KSI and Logan Paul have revealed just how much money their Prime drink has made since being launched.
The pair joined the
Kyle and Jackie O Show on Australian radio station KISS FM on Tuesday.
Paul left the hosts stunned when he told them: “In year one we cleared $250million in retail sales and $110 million gross internally.”
He added that in January alone this year, they made $45m in sales, putting them on track to more than double their total sales from 2022.
https://twitter.com/kyleandjackieo/status/1625293497640321024?s=20
The drink, created by the pair, has become one of the most sought after drinks in the country, thanks largely to the popularity of the two social media stars among teenagers and children, with the pair sharing over 50 million subscribers between them.
This has led to it becoming
near-impossible to buy at major stores, and fans
having to queue in the early hours in the hope of bagging a bottle.
The popularity has also caused smaller retailers to spot a business opportunity by
selling the drink for inflated prices to those willing to pay.
Talking about why the drink has proven to be so mind-boggling popular, Paul said he and KSI had "cracked the code" and "hit a few really important things that are a staple marketing ploy of this generation."
You can watch the full interview below.
https://www.youtube.com/watch?v=f7vS0Bu86XQ
At the end of last month, Paul and KSI signed a huge deal to become the official sports drink of the UFC.
The drink is also Arsenal's Official Hydration Partner for the 2022 to 2023 season. KSI, who is an avid Arsenal fan, said the collaboration was a "childhood dream."
The drink retails at £1.99 a bottle and comes in a range of flavours including Tropical Punch, Coconut Water, Lemon Lime and Blue Raspberry.
The product says it has added vitamins for an 'extra health' boost, but some have suggested the apparent health benefits of the drink are actually
no more than what you could get from water and a sip of coconut water.
This article originally appeared on JOE UK
Header images via Instagram/drinkprime
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