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McDonald's launches anti-litter campaign after massive post-lockdown increase

By James Fenton

July 3, 2020 at 9:39am

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McDonald's Ireland has launched an anti-litter campaign after a sharp increase in the prevalence of litter since lockdown restrictions have lifted.

The #GetInTheBin campaign will see McDonald's urge people and local communities to 'Get In The Bin' and make a stand by picking up their own rubbish and disposing of it responsibly.

Research shows that recent littering is highest among young adults (49%), with just 14% of Boomers (age 55+) saying that they have littered in the past three months. 34% of Irish people said that they littered because they couldn’t find a bin while over two thirds of respondents said that they would not date someone who litters.

The new McDonald's campaign is aimed at getting people to come together to stop others littering in public spaces and on roads, with 38% of Irish people saying they littered while walking in the street. Rather astonishingly, McDonald's employees in Ireland and the UK collectively travel 5,000 miles a week collecting irresponsibly dropped litter.

Speaking about the campaign, Arnold Dillon, Director at Retail Ireland, said: Retail Ireland is delighted to support McDonald's and the 'Get In The Bin' campaign. It's no secret that litter can have a hugely negative impact on cities, towns, villages and the countryside. It is up to all of us, as businesses and citizens, to do what we can to encourage people to dispose of waste responsibly for the benefit of everyone in our community."

The #GetInTheBin campaign will run across McDonald’s social channels and will feature a series of social media memes and gifs showcasing what life would be like if litter took over the world of the young adult. The #GetInTheBin will be a platform that can be used to call out those who continue to litter and you'll be seeing plenty more of it in the coming weeks.

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