Alternative headline - "The Yassification of the Ploughing".
Online content like this has a whole new cohort interested in the Ploughing Championships - this year, TikTok have their own "house" at the event (Tigh TikTok), welcoming a host of Irish content creators from farming and non-farming backgrounds - the likes of Miriam Mullins (@miriammullins_,) and James Doyle (@jamesdoylefitness) appear on the lineup alongside Séaghan Ó Súilleabháin (@kerrycowboy) and Cavan farmer Sophie Bell (@sophie_bell__).
Since the ploughing got underway yesterday, the content has been coming in hard and fast on Tiktok, Instagram and beyond, from mud-soaked wellies and ten year olds commenting on the price of tractors to the queue round the marquee corner to catch a glimpse of Marty Morrissey.
You might find yourself overcome with a FOMO similar to the kind anyone who missed out on the heatwave at Electric Picnic this year experienced, tentatively searching "Ploughing Championships 2024" on Google and hoping you can get your hands on an early bird ticket for next year.
With content like this, who'd blame you?
Header images via TikTok / aoifeohreilly/ kerrycowboy
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