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30th Jul 2020

Argos has confirmed it will stop printing its iconic catalogue after almost 50 years

Sarah Finnan


The Argos catalogue is soon to be no more. Argos has confirmed that it will stop printing its iconic catalogue in a bid to move with the times and cater to customers’ changing ways of shopping.

Skimming through the Argos catalogue, circling all the things you want is somewhat of a coming-of-age Irish tradition, isn’t it? We’ve all done it – particularly around Christmas when our ‘wish list’ spirals into more of a ‘wish essay’ and we all lose the run of ourselves thinking that Santa could actually tip into Argos and pick up all we’ve earmarked.

Looks like that will soon be a thing of the past though as Argos has announced that they will stop printing their famous catalogue after almost 50 years of doing so. Once the most widely-printed publication in Europe, over 1 billion copies have been printed since 1973.

But with customers relying more and more on online shopping, the company has decided to pull their iconic catalogue and invest in the technological side of things instead. Thankfully, it’s not all bad news though as Argos will still produce their legendary Christmas guide so young ‘uns can continue circling toys to their heart’s content.

Commenting on the decision, Mark Given, Chief Marketing Officer at Sainsbury’s said:

“Just as our customers’ tastes have changed over the years, so have their shopping habits. We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”

Gone, but not forgotten… it’s the end of an era, really.

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