Chocoholics everywhere have been dealt a cruel blow today with the announcement that Freddos are going to increase in price again.
The diminutive frog-shaped bars are set for a price increase of 20%, according to food conglomerate Mondelez (which owns Cadbury).
First Toblerones, now this! And they're both owned by the same company, by the way.
According to The Guardian, the move was a "last resort" by the company, which has made $548 million profit in its last three-month financial period.
The same company that owns Freddo also owns Oreos and Milka chocolate, so just pray they don't get messed with too.
Will this madness never cease?