Guinness has confirmed that it will be introducing its first non-alcoholic lager in Ireland.
It's introduction is coming just at the ideal time as people try and struggle through the last half of 'Dry January'.
'Pure Brew' was developed at Open Gate and is being described as a "new, full flavoured, non-alcoholic lager".
It is going to be very popular among those who want to go out but have to drive or don't want the effort of a raging hangover in the morning.
Developed in Open Gate - Diageo's experimental brewery at St James's Gate in Dublin - the new beer will roll out to 250 pubs in the capital in January before being made available nationwide from March, just in time for St. Patrick's Day.
Lead Brewer, John Casey, told The Irish Times that: “Consumers shouldn’t have to compromise on flavour just because they want to moderate. With Pure Brew, we wanted to give people a taste experience comparable to regular beer.”
We're really looking forward to giving it a sip already.