First Freddos, now Maccies…
McDonald’s prices are going up for the first time in 14 years after the company announced that the cost of classic cheeseburger has jumped from €1.50 to about €1.70.
The fast food giant issued a statement informing its customers of the price increase on Wednesday morning, remarking that, “like many, we’re having to make some tough choices”.
While the prices are set by each individual franchise, which will vary from restaurant to restaurant, this announcement signals the cost of living crisis has begun to hit popular consumer items.
As the press release goes on to explain, while acknowledge “great value is important” to the brand and insisting they are as “committed to offering great tasting food at affordable prices”.
Citing inflation as the primary reason, they confirmed that from Wednesday July 27, they will be “increasing the price of [their] cheeseburger for the first time in over 14 years, taking it from €1.50 to about €1.70”
McDonalds warned that their menu prices were likely to go up more than once following rising costs back in January and while they have assured that many prices will “remain unaffected”, they have admitted that most will “continue to vary across our restaurants.”
The chain concluded their statement by saying “We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business.”
McDonald’s have said that the price increase will impact a number of its “core offerings” including breakfast meals, main meals, large coffees, McFlurrys, the Chicken Mayo, the McNuggets share box and some Go Large options.
Luckily for customers, the price of other items such as the wraps and salad range will remain unchanged.
This news comes after the fast-food giant confirmed that UK-prices would be hiked, “between 10p and 20p to a number of the menu items”.
Speaking to the Journal.ie McDonald’s UK & Ireland chief executive officer Alistair Macrow said in a statement: “Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.
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