RTE have gained quite a reputation for their epic promos in the lead up to major sporting events in recent times and their effort for tomorrow's much-anticipated All-Ireland Final at Croke Park is no different.
Contrasting the almost relentless recent success of The Dubs against the 65-year Sam Maguire famine experienced by Mayo, the video focuses on the elation and despair of finishing the All-Ireland final with either a winner's or loser's medal.
Check out the spine-tingling footage below:
Wow. Would anyone really deprive Mayo of ending their heartbreak? Or a you a True Blue who has little or no time for sympathy?
Whatever the case, all eyes will be on Croker tomorrow.