Run by Cork businesswoman Fiona Parfrey, SunDrift has committed to donating all profits to charity.
Sustainable and eco-friendly, SunDrift backpacks have been making a name for themselves since they first hit the market - turning heads for their durability. Times may be tough for the business, as they are for all Irish businesses at the moment, but owner Fiona Parfrey is showing her support to the most vulnerable in her community.
Not one to wallow in her misfortune, Fiona wants to do something positive, pledging to donate 100 per cent of profits to Alone and Age UK, two charities that work closely with the elderly.
According to Fiona:
“There are two amazing charities working with older people to tackle loneliness and support them with food and prescription deliveries. All profit from Irish and European orders will go 100% to Alone. UK orders will see 100% of profits go to Age UK."
"Most of us have loved ones who have been isolated at home for weeks now. They are the lucky ones; they have families checking in on them to make sure they are doing okay. I know I have been FaceTiming my Granny more than ever (yes, my Granny in her late 80s has FaceTime – what a legend).”
However, with many elderly people isolating completely alone, the situation can be incredibly tough, taking its toll on both physical and mental health.
And while the business won't be profiting, it will still be in a position to help others, something that is more important to SunDrift than ever.