Tesco has opened its first pub in the UK ahead of the coronation

By Jack Peat

May 5, 2023 at 3:08pm

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Still no self-check-outs, though…

Budget supermarket giant Tesco has opened the doors to its first-ever watering hole in Farringdon, London.

Dubbed ‘The King in the Castle’, the boozer will start serving this weekend for the King’s Coronation, with prices starting at just 50p!

A special menu featuring products from the Coronation range will be on sale.

Highlights include a King Prawn Curry, Roast SIR’loin steak and cocktails that include the King’s rumoured favourite tipple, a gin martini, served with a crown-shaped lemon twist, as well as a trifle-inspired bellini.

Prices start from just 50p for sweet treats and £1 for nibbles, along with daytime options such as £8 Ploughman’s platters, and a Royal High Tea and teapot cocktail for just £10 per head.

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According to the supermarket’s research, one in six UK adults cite ‘going to the pub’ as their favourite way to come together with friends and family, rising to a fifth amongst Londoners and 25–34-year-olds.

However, each UK adult spends £92- rising to £136 amongst 18–44-year-olds- over a bank holiday weekend and so with three taking place in May, The King in the Castle is offering an affordable option for those wanting to maximise the long weekend.

Capturing the celebratory mood of the nation, The King in the Castle is decked out in stunning hanging floral displays and bunting throughout the venue.

Outside the venue, there sampling station for passers-by to try bite-sized portions of the menu, such as the Coronation King Prawn Sandwich and Coronation-themed cupcakes.

Alessandra Bellini, Tesco Chief Customer Officer said: “The Coronation is a historic moment and we want to help our customers celebrate it. As one of the most enduring parts of British culture, pubs have traditionally been an important part of local communities and so a pub felt like the perfect way to bring people together to mark this special occasion and enjoy delicious food.

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“What’s more, we’ll donate £250,000 from the proceeds of sales of our limited-edition Coronation range in-store, along with all proceeds from the pub to The Prince’s Trust so we can all enjoy food that both tastes good and does good.

“Tesco and The Prince’s Trust have worked together for 5 years, so this is a wonderful way for us highlight the incredible work that they do and help them to continue to support young people across the UK for many years to come. Whether you’re planning to celebrate the Coronation at home with your own party, or are joining us at our pub, we’ve made sure that everyone can enjoy a royally-good weekend.”

This article originally appeared on JOE UK 

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