It's no secret that some people choose their holiday destination based on how 'Instagrammable' it is.
Tropical beaches are pretty far up the list, and one island in the Maldives has come up with an idea to further boost its appeal to social media addicts.
Conrad Maldives Rangali Island will provide guests with their very own Instagram butler - that is, someone to help them take those perfect snaps.
He or she will also bring holidaymakers on an InstaTrail which takes in all the most scenic spots on the island.
Insta-friendly moments include snorkelling, doing yoga on the waterfront, stargazing and dining in a restaurant under the sea.
Can you IMAGINE the likes?
Header pic: Instagram/tbginfluencers