Christmas may be 97 days away (who's counting?) but for some children in Ireland, December might seem like a million miles into the future.
This is why Make-A-Wish Ireland have already launched their Christmas appeal accompanied by this heartbreaking ad which highlights the reality that December 25 is too far away to wait for some children who are battling life-threatening illnesses.
The campaign aims to grant the wishes of children all over the country and provide a break of their routine of doctors and hospitals.
Check out the clip below and if you wish to donate, click here.