Ed Sheeran today released the official video to his last single 'Shape Of You' and it's certainly a memorable one.
In the clip, the songster appears to play boxer who catches the eye of a young lady at his gym.
The two embark on a budding romance as Ed works his boyish charms on the new object of his affections.
All is not how it seems however and there's a bit of a twist at the end.
As catchy as Ed's new track is, Michael Conlan he ain't. The video has almost hit half a million views since being released earlier today and people seem to be loving it.
Ed Sheeran's shape of you music video ????
— Alisha (@Allysya_Bailey) January 30, 2017
— Ed Sheeran Updates (Fanpage) (@EdSheeran_EU) January 30, 2017
— Fan of Ed Sheeran (@Songsonloop) January 30, 2017
You can check out the full video here: