Paddy Power is known for their incredibly 'out-there' publicity stunts.
Pushing boundaries, saying things you probably shouldn't and getting in trouble for all the right reasons - they've done it all. And this time around, they're targeting Mayo GAA and their curse-filled rep.
Check out their latest stunt outside Wrigley Field, home of the Chicago Cubs who famously broke the Billy Goat curse last year and won the World Series, against all odds.
— Féilim Mac An Iomaire (@FeilimMac) May 19, 2017
Bloody great stuff.
Maybe some Windy City luck is just what the Yew County needs...