Where do we start with this one...
Since the 1st of December, Dealz has been releasing some NSFW photos of a very naughty elf who seems to get himself into all sorts of bother.
The company asked others to "join in with the mischief and share [their] own pics with #ElfBehavingBad each day until Christmas."
They started the advertisements as they meant to go on with the bad Elf perched in bed after taking some "Nooky - blue pills for men".
From there, the badly behaved elf has gotten more bold the closer it has got to Christmas Day.
Judging by these photos, Dealz' elf could very well be on Santa's naughty list this year.
We urge that you sit down for the following images...
Oh and you better believe that it gets a lot worse...
If the images are not showing for you in the article, you can also find them here.
Some believe that the elf is inappropriate and a little disturbing now while others are lovin' the dealz humour.
What do you think?