The Advertising Standards Authority of Ireland (ASAI) has stated that 'Social media influencers' should not be allowed to mislead their followers by digitally enhancing any products they are promoting.
According to The Irish Examiner, the ASAI also went on to state that customers should be able to make their own decision without being tricked into buying a product because it has been altered with.
CEO of the ASAI, Orla Twomey, says people have to know if the influencers are altering images on their social media accounts.
"The extent of the photoshopping is such that it actually is implying that that’s what you’ll get when you use the product and that’s not the case - well that is misleading.
"If you’re going to be using post-production techniques in a manner in which might mislead it should be flagged."
The warning by the ASAI comes over a week after Irish bloggers rallied together to create a campaign against online bullying.
This campaign was created after an Instagram account called @bullshitcallerouter accused a large portion of Irish bloggers of having misleading posts on their sites which were enhanced by using filters and Photoshop.