Tissues at the ready, people.
This years SuperValu Christmas ad dropped yesterday, and I'm not ashamed to say I shed a tear.
In fairness, they opted for the most tear-jerking theme of all - a child nursing an injured animal back to health.
Oh, and I should mention the injured animal in question is one of Santa's reindeer, despite what any of the parents say.
In the ad we see Aoife discover injured reindeer Deermuid in her back garden. Aoife knows Deermuid needs to get better ASAP to fly back to Santa, so she puts him straight on a diet of water and carrots (obviously), and gives him plenty of encouragement.
Will Deermuid make it back to Santa in time for Christmas? You'll have to watch and see.
Love for the ad has been pouring in on Twitter, with not a dry eye in the online house by the looks of things:
— Kat O’Connor ✨ (@katkatkatt) November 23, 2021
Ah I’m bawling 😭 brilliant ad 🦌
— Carmel aka The frog. (@Carmel63286474) November 23, 2021
Ah stop! I'm not ashamed to say this made me cry & laugh, particularly with the next-door neighbours kid bouncing to see what was going on.
Check out this years @SuperValuIRL Christmas Ad & see if you don't shed the odd tear or two!#christmasads #advertising #diginomad pic.twitter.com/sFoexDGkEv
— Digi Nomad (@DigiNomad19) November 23, 2021
— Dee Butler (@TweetsButler) November 23, 2021
Had just stopped crying having seen this then it comes on the tv sobbing again 😢😢😢 beautiful ad
— Michelle Feeney (@MichelleFeene17) November 23, 2021
Have you been welling up watching this year's lineup of Christmas ads? What's been your favourite so far?
Header image via Twitter/supervalu ireland