No matter how old some Irish men get, the thought of chatting up a woman scares the living bejaysus out of them.
And to think that our race might be run before we even speak to them is an even more frightening concept.
That's right, doesn't matter how tall, good looking or muscly ye are boys, apparently that's not on a woman's mind when she clocks eyes on you first.
And no, it's not that thing either - my god, get your heads out of the gutter, folks.
Prima states that these are the five things that a woman notices about a man on first look and one stands out head and shoulders above the rest.
In at number one with a whopping 71% is a man's smile. If you have a nice one, you've already given yourself an advantage straight away.
This was followed by: Good personality, Body Type, Family Ethic and Confidence.
“It’s shocking to hear that so many women, and likewise so many men, will ignore someone of the opposite sex based upon the way they look; you never know, that could be your Mr or Mrs Right right there, and you’ve snubbed them because they don’t quite marry up to the image of your dream partner that you’ve built up in your head.
“Ultimately looks aren’t everything – at the end of the day you want to be able to have an intelligent conversation with your partner when it’s just the two of you," they said.
Real Men's Health described a man's smile as a necessary weapon when it comes to having luck with the ladies.
"A captivating smile is quite an asset. It’s like a 'welcome' sign that you’re waving from afar in a woman’s direction.
"Combine that smile with proper eye contact and a confident posture – and you’re already on a roll when it comes to impressing her."
Well if we knew that back in the teenage disco era, we would have spent less time working on our hairstyle and more time practicing the perfect smile in the mirror.