Online memes start in the most curious ways and the latest one involves IKEA bags being turned into items of clothing and a full on fashion statement.
It all started a couple of weeks ago when a $2000 copy of the bag went on sale as a high end fashion item.
Now the internet has grabbed hold of the trend with fashion designers all over the world turning IKEA bags into items of clothing.
Brilliant fun and if you are IKEA you must be laughing all the way to the bank here with the amount of free advertising and coverage being generated.
Check out some of the best examples below...