The most famous Irish event of the year (in some people's eyes, anyway), The National Ploughing Championships took place this week in Tullamore, Co.Offaly.
And with that comes the most exciting up-to-date news of the agricultural world, that quite a lot of us from the big city wouldn't have a notion of.
One thing in particular was the talk of this year's event and it's actually amazing.
There is now an app that is very similar to Tinder, but it's for cows.
We are not kidding.
BullMatch featured in the innovation area of the Ploughing Championships and it's about as Irish as you can get.
Brian Kelly is the owner of Lena Farm in Kilinaboy in Co.Clare and is the mastermind behind the genius app.
He created the app alongside his wife, Teresa, to ensure that calves comply with the Beef Data and Genomics Programme and it was launched at the renowned event.
— Herdwatch ® (@Herdwatch) September 19, 2017
Speaking to TheJournal.ie, Brian said, "We're pairing bulls with cows -we're creating the best possible match so that basically the farmer can produce the best quality of calf possible."
Yep, it sounds exactly like a Tinder app for cows.
This is udder-ly genius, we love it.
What do you think of it?