The Body Shop aims to roll the scheme out to 800 stores around the world by the end of the year.
Pretty renowned for thinking of the planet, The Body Shop have opened their first refilling station in Ireland, at its flagship store on Dublin's Grafton Street. This is part of a global scheme, which aims to refurb 800 stores in 14 markets by the end of 2022.
In an effort to reduce plastic packaging, the retailer has called on consumers to start refilling and recycling their beauty products. These stations aim to reduce the brands' environmental impact but also help the individual to create a more conscious form of consumption.
The brand is encouraging customers to pick up an aluminium bottle, ask a member of staff to fill it with the from "best-loved ranges" of hair, shower gel or hand wash. As long as the bottle is cleaned when it's presented to the staff member, it can be refilled as many times as the customer wishes.
This reduction in packaging also helps with the price point of the products, which are reduced by a couple of euros. With the refills, you can purchase the refill of shower gel for €7 and €9.50 with the refillable canister. Handwash is also priced at €7 with the option to purchase the refillable container for an additional €2.50 and haircare can be purchased for €10.50 with the refill bottle and €8 for the refill on its own.
There's also a gift wrap station where consumers can have their products wrapped using sustainable packaging, at the newly refurbed store.
The managing director of The Body Shop UK & Ireland division, Maddie Smith has said that "sustainability has always been at the centre of everything we do at The Body Shop so to offer refillable products to the Irish market is a huge step in the right direction."
"Their ambition to achieve 100% Vegan Trademark certification across their substantial portfolio of formulations by the end of 2023 demonstrates their commitment to deliver the very best in both efficacious and planet-loving products," the director of Business Development at The Vegan Society Chantelle Adkins has said, "The Body Shop is taking a different approach by certifying each ingredient rather than just the product. This is a real first for the beauty industry, and again, The Body Shop demonstrates how business can be good for people and the planet, " she added.