“Makes it harder to find.”
Amongst one of our favourite Irish cultural moments was when a sign for The Cut was installed, only for the very unfortunate (or fortunate, depending on whether you’re glass half full or half empty) font choice making it seem like it spelled something different entirely, something many people also struggle to find.
After years and years of the sign post promising The Cl*t, a new sign was installed in its place that makes it a little more clear, to the dismay of the internet.
The change has incited anger and disappointment amongst Reddit users, who didn’t delay in giving their thoughts on the new sign.
One user said: “New one is just vapid, boring, printed shite. Also the style of it already is starting to look dated (very 2010s IMO). Old one was class with cutout letters and a timeless appeal.”
Another said: “Yeah the redesign is extremely dull. Just a very standard minimalist layout with sans serif. Like all dull corporate design from the 2000s and 2010s. I miss the fun and vibrancy of designs from the 80s and 90s.”
The only positive change was that the new sign now includes the Irish translation: An Gearradh.
Header images via Micro Snipes on Reddit
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