Joe Duffy has asked for an ‘atrocious’ and ‘distasteful’ ad to be removed from Liveline while presenting on air.
He remarked, “I’m never allowed comment on ads — I’m always warned.
“I did it once in my early days, but that ad is atrocious. Can it be removed from Liveline? I’m serious.”
The radio ad centres around a man describing how he saw his father-in-law at the gym, but when he went to wave at the son-in-law, his towel fell down and “you see everything, in all its sweaty glory”.
It adds, “Sticks in your head, doesn’t it? And they say radio isn’t visual. Don’t under-estimate the power or a radio ad. Choose Radio.”
The ad was part of the Choose Radio campaign by RTÉ and the Independent Broadcasters of Ireland to try and encourage more businesses to invest in radio advertising.
Joe added, “It is a completely distasteful advert for radio.
“That image that whoever is trying to portray is an image you will remember because it is so revolting; your naked father-in-law bending over in a gym.
“Give us a break. Can it be removed please? I’ll probably be removed before that’s removed. But can it be removed, please?”
The Independent reports that RTÉ declined to comment on the ad, but that it would be coming to a natural end this week.
It received a total of eight complaints to the RTÉ Information Unit.
Main image via RTÉ