Children of the 80s and 90s will probably remember Ricicles, a Kellogg's cereal quite similar to Rice Krispies - but coated in sugar.
Now in a move that has devastated people across the UK and Ireland, the company has announced it will be discontinuing the super sweet treat in January.
— M A X Chilton (@maxchilton) November 30, 2017
Absolutely gutted about Kellog's axing Ricicles from the U.K. As a kid & now an adult I am still a fan of Ricicles!! Didn't do me any harm, got no fillings????????????The sugar police gone mad!!???????????? https://t.co/Y6UyI7LQZk
— LynneG (@lynger2000) November 30, 2017
Others didn't even know what Ricicles were.
Retweet if this is the first time you've ever heard of Ricicles. https://t.co/KdpGtKFftJ
— Medo.F (@Mediostability) November 30, 2017
The axing of Ricicles, which have 34g of sugar per 100g, is part of a plan to make Kellogg's cereals healthier.
They will also be cutting the amount of sugar in Coco Pops, Rice Krispies and Rice Krispies Multi-Grain Shapes by between 20% and 40% next year and ending on-pack promotions aimed at kids on Frosties.
Kids eating less sugar is obviously a good thing, but we'll miss you, Ricycles. Rest in peace.