Vape products have often been criticised for their sweet flavours given their appeal to children.
Elf Bar and Lost Mary have said that they will drop dessert and soft drink flavours from their range of products due to criticism that the sweet flavoured vapes appeal to children.
Their decision will take some time to filter through the supply chain, reports BBC News, so it will likely take a while for the changes to become apparent on the shelves.
The number of people vaping has exploded in recent years and only continues to grow.
While Elf Bar have already dropped numerous flavours, such as Bubble Gum, Cotton Candy, and Rainbow Candy, a spokesperson has now confirmed that more flavours will be dropped.
The spokesperson told the BBC: “The introduction of such a regime would mitigate children’s access to vapes and make it easier for the authorities to better regulate the sale of vaping devices.
“Furthermore, we believe it would help combat the growing illicit vape market and drive increased rates of vape recycling.”
This article originally appeared on JOE UK
Header image via Getty
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