Iceland has come out strong for summer with their range of 5 mini Vienna ice creams.
Basically fake Viennettas on sticks, the discount retailer seems to have trumped Walls Ice cream (the maker of Viennetta) who tweeted in 2016 that they were working on a solution after they became aware people were making their own DIY Viennettas-on-a-stick.
The love for Viennetta stick has gone global! While we work on a solution, show us your DIY Viennetta's-on-a-stick! pic.twitter.com/9JjXeKKRG9
— Wall's Ice Cream (@walls) August 11, 2016
You snooze, you lose.