Heineken the main sponsor of the UEFA Champion’s League, put their money where their mouth was during last year’s competition with their consumers in North America. And its paid off, according to this article on Forbes- Americans are more likely to purchase a Heineken when choosing a beer all with thanks to their $70 million a year investment. Heineken have been a sponsor since 2005 and plan to be for another 2-3 years.
They’ve released this commercial to run in conjunction with their online campaign #Championthematch, sending the message to fans that they can enjoy the UEFA Champions League with friends, wherever they are.
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