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07th Dec 2019

Not just for Christmas: Watch the Dogs Trust Christmas ad and try not to cry

Sarah Finnan

This one’s a tearjerker. I’m crying, and I’m not afraid to admit it.

Dogs Trust has released a heart-wrenching Christmas ad this year that would give even the John Lewis one a run for its money.

Set to the sound of Sam Smith’s rendition of Have Yourself A Merry Little Christmas, the 40-second clip introduces us to Corky, a lively puppet dog.

The centre of attention at Christmas dinner, Corky is fawned over by adoring family members before being tucked in for the night.

However, the following morning tells a very different tale and shows the unsuspecting pup being wiped off the table into the bin.

Hoping to get across the important message that “a dog is for life”, the Dogs Trust Christmas ad follows on from a high number of surrender requests this year.

Urging people to think about the lifelong commitment and responsibility that comes with pet ownership, they’re also encouraging the public to wait until after Christmas to take on a new addition.

According to the Dogs Trust website, almost 2,000 people contacted the organisation between January and October 2019, looking to give up their dog. The main reason being that they didn’t have enough time anymore.

Simply heartbreaking.

Dogs Trust even went so far as to suspend all adoptions over Christmas last year. Saying that they noticed a 30 per cent increase in people looking to give up their dog in January 2018 compared to the previous year, they decided to halt adoptions in the hopes of combatting the problem.

Lovin has reached out to Dogs Trust to ask whether the same will be done this year – updates to follow.

As a proud dog owner myself, I know first-hand the amount of time and energy that goes into caring for my furry friend and so it’s important not to make the decision to get a dog lightly.

Here are a few snaps of my pretty pooch to brighten up your Saturday. (You’re welcome.)–1EVoxeu/

Perhaps instead of getting a dog this Christmas, you could help out by sponsoring a dog in need. Check out the website for more info.

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