There's nothing worse than going to click through on a web link and then - uh oh - page is nowhere to be found. Gone. Slipped through the interweb cracks forever.
We saw one 404 page not found today though, that actually made it worth it.
Dublin Pride have a hilariously genius landing page for theirs, complete with RuPaul, 'SCARLEH, and quotes from America's Next Top Model.
"Dublin LGBTQ Pride, in the website challenge, you... experienced a glitch. And on the website couture runway, your look was... full of bugs. I'm sorry my dear but your page is up for elimination."
"We are really sorry but we couldn't find the page you were looking for. This is super embarrassing. Please just lower your voice and be reasonable. Let's just take a breath and move on. Or maybe try a different page?
Oh, you want to speak to the manager? Fine then, please go to this page while you wait. I was on your side in all this. I was rooting for you, we were all rooting for you how DARE you."
See the gas page here. Well played guys, well played.