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29th Nov 2017

Snapchat Is About To Completely Change – Say Goodbye To The App That We Love So Well

Darragh Berry

We don’t like change. Wait a minute, does anyone like change? 

It took us far too long to get over losing the ‘best friends’ feature on the app and although it has been slightly altered time and time again since, we have finally gotten used to the way Snapchat is now. 

Of course, our familiarity means that the CEO of the company has decided it’s time to overhaul the whole thing, AGAIN. 

According to a blog by Evan Spiegel, Co-Founder And CEO Of Snap Inc, he believes that now is the time to separate “Snapchat from social and media.”

Spiegel warned investors that the changes were going to be so dramatic that they could impact the amount of money it generates.

However, he has promised that this will bring with it good news as it will aim to make the app less confusing. 

Under the new development, the camera will still open when you open the app like it always has but beyond that, it will just work around two pages. 

When you swipe left, the app will bring up a list of friends which will be orgainsed by who you talk to the most. It will show everything about those friends from their stories to their messages. 

Then, swiping right will bring up a brand new Discover page which will now include a range of different things from Snap Map to posts from publishers and news sites. 

It will look more like a Facebook-style timeline 

Snapchat hopes to be able to get to know you so well that eventually they incorporate a Facebook style approach where everything that appears in your line of vision is something that appeals to you and interests you. 

“Your subscriptions live at the top, followed by other stories you might be interested in watching and over time, Discover will become uniquely personalised for you,” said Spiegel. 

“While the Stories on Discover are personalised algorithmically, our editors review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalisation provides the best content experience on mobile.”

“With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media.”