Apple Watch Ads Feature In March Issue Of Vogue

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Apple have taken over 12 pages of Vogue Magazine's March addition with ads of their highly anticipated release of the Apple Watch. According to Ad Age this is the first marketing Apple have done for this product and they've chosen a glossy in print media.

And yes, you guessed it, the 12 pages include stylish images of the product in abstract angles and on a white background. Each page shows off a different aspect of the design including the various straps that come with the smart watch - sports, luxury and golden. The watch is due to go on sale in April 2015. It's an unusual alignment for a tech company - but they certainly know their audience - people with good exposable incomes. Nothing more to see here folks.

A photo posted by Joe (@tribeca_2) on

A photo posted by Joe (@tribeca_2) on

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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