Better Than The Real Thing - All The Super Bowl Ads Reimagined In LEGO

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The arse can really be dragged out of the Super Bowl- I mean, you're probably all a little sick and tired of seeing the constant updates online by this stage. But there's no denying that the ads are a huge draw and they're designed to provide entertainment on the night as well as to hopefully get consumers to continue the conversation post-event. In this recent article by Forbes, they claim several studies have shown that 50% of viewers tune into the biggest sporting event of the year for the ads alone. That makes the commercial space pretty tasty for brands. A 30 second slot costs $4 million while a 60 second one set brands back a whopping $8 million.

And while some brands bite the bullet and fork out a fortune to shine bright in front of such a huge audience- its also become super trendy for smaller companies to piggy-back on them. UK based animation studios A+C have created this deadly 3 and a half minute long video inspired by the Super Bowl ads and made entirely of LEGO and by using stop motion. Pretty good turn-around time too from the studio. See how many of the ads you can spot!

Like this? Then you'll love how LEGO was used to replace stolen statues in Budapest

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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