MillerCoors are set to launch 'Coors Peak Copper Lager' in Seattle and Portland in North America. The global beer brand are breaking into the gluten-free market with their new label.
"With more consumers living a gluten free-lifestyle, there are few satisfying choices in the beer category," the brewer stated on Ad Age. To make the beer gluten-free, they have replaced the barley with brown rice, malted brown rice and protein from peas. The beer is also made separately from beers that contain gluten in order to comply with gluten-free rules. The new gluten-free beer contains 170 calories per 12-ounce serving. It's a great step for this global brand and hopefully they'll extend the distribution to Europe soon.