I love an auld GIF. And if you don't know what a GIF is then Google is your friend and you aren't mine. They're the best and most effective way of conveying an emotion in my opinion and they make you look super witty and geeky if that's what you're into. Look, I'm so passionate about GIFs that I think they've earned their right beside the IMAGES search in Google. Netflix, also known as my other half recently launched this awesome campaign for their coming out party in France and its become the first digital outdoor campaign to use GIFs.
They used only Netflix content to convey certain messages that were inspired by everyday life. AND to make this even more awesome, the GIFs reacted live within 2 hours depending on the news. Now if that's not an epic twist on modern marketing I don't know what is. Kudos Ogilvy & Mather Advertising Paris.