Nike Reintroduce Zvezdochka Trainers on Limited Edition

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My favourite sportswear brand Nike are reissuing the very bizarre Zvezdochka (enjoy trying to pronounce that) sports trainers designed by Australian industial designer Marc Newson 10 years after they were first launched.

Speaking of the project, Mark Parker President & CEO of Nike says "Projects like the Zvezdochka helped pave the way for other breakthroughs like Nike Flyknit, or how we think about new tools like 3D printing". Limited or not I certainly won't be reaching for my wallet on these ones. Fugly as hell.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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