There's no feeling more satisfying than raking in a load of likes on Instagram.
One successful 'gram and you are lit.
Shallow - but we're all looking for that confidence-boosting validation, yo.
Obviously content and quality play a factor in any successful, heavily-liked Instagram - but there are a few other factors we must take into consideration.
And one of those is what filter you're gonna use.
According to a study by HopperHQ, the most popular Instagram filter is 'Gingham'.
And not only is is it the most popular, but it also attracts the most likes and comments.
All 'bout that engagement, yo.