This Beer Pin-Up Strips When She Gets Cold Enough

Screen-Shot-2015-02-25-at-10.42.51

This Brazilian Beer brand really know how to keep things cool it comes to packaging. Conti Bier cans feature a sexy pin-up whose dress disappears as soon as she gets cold enough. I mean, it doesn't make much logical sense, but the tongue-in-cheek design is getting a shit tonne of publicity... I'm surprised Coca-Cola hasn't gone after them for their seemingly similar branding.

Let the hate commence - but I'm sure plenty of people won't be complaining.

Screen-Shot-2015-02-25-at-10.43.09-1
Screen-Shot-2015-02-25-at-10.43.28
Screen-Shot-2015-02-25-at-10.42.30

Should the media openly pick sides in the Eighth Referendum? Listen to this week's episode of Before Brunch below. Subscribe here

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

Comments