It's hard to imagine life without Snapchat.

A staggering 82& of 15-24-year-olds here in Ireland use the service – with many of them now choosing it instead of WhatsApp, Facebook Messenger, text or other similar one-to-one platforms.

Its growth has been absolutely staggering, and this infographic from media and business commentator Gary Vaynerchuk really lays bare just how quickly it's gone from zero to hero right across the world.

Excellent stuff.