This Is Not A Drill – It's August And There's A Christmas Shop Open Already

♫ On the fourth month before Christmas, the world has lost its mind... ♫

Selfridges

Yep, you read right – the first Christmas shop of the year opened its doors just yesterday. 

Selfridges, in London, who've been planning for this Christmas since last Christmas, has opened its Yuletide store an incredible four months early. And the people, surprisingly, seem pretty happy about it...

A photo posted by Ilta-Sanomat (@iltasanomat) on

While the Scrooges seem to be keeping quiet in their lairs the Christmas elves are out in force, celebrating Noel in its most materialistic form. 

What are your thoughts?

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Written By

Kate Demolder

Kate is a contributing writer here at Lovin Dublin. You are as likely to see her indulging in some of Dublin’s finer establishments, as well as panic-exercising the day after.

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