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This New ASOS Feature Shows The Same Clothes On Different Body Types

By Shirleydonlon

March 26, 2018 at 12:21pm


Online shopping is one of life's greatest pleasures. But ordering clothes and then realising they look nothing like they did on the model when you try them on? Not so fun.

Lucky for anyone who struggles with this problem (A.K.A everyone), ASOS has introduced a brand new feature which shows the same piece of clothing on models with different body shapes.

The feature was first spotted by a Twitter user who noticed the same dress being modelled by three different women. 

The online clothing retailer later confirmed that this feature would be rolled out on the ASOS app soon.

According to Cosmopolitan UK, ASOS said in a statement: "We're always testing new technology that can make our customers' experience even better."

"In this case, we're experimenting with AR [augmented reality] to show product on different size models, so customers can get a better sense of how something might fit their body shape."

Although the feature hasn't come into effect fully yet, people are already praising the idea.

READ MORE: Flight Of The Conchords Have Announced The Rescheduled Dates For Dublin Shows


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