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14th Jan 2021

Simone Rocha to become first Irish designer to collaborate with H&M

Sarah Finnan

Simone Rocha

In very exciting news for the fashion world, Simone Rocha will become the first Irish designer to collaborate with high-street retailer H&M. 

We’re only mere weeks into January 2021 and already we’ve been hit with some of the most exciting fashion news of the year. Yes, Simone Rocha has been revealed as the first Irish designer to collaborate with high-street retailer H&M… and I’m hella excited about it.

Also marking the 10th anniversary of her label, the collection is expected to appeal to the whole family with the line debuting both a menswear and childrenswear range alongside all of the usual beautiful womenswear so characteristic of her style.

Joining an impressive list of former collaborators – which includes big names such as Versace and Giambattista Vall – the H&M x Simone Rocha line will be available to shop this spring from March 11th. Set to include many of the details she’s come to be known for, Rocha told Vogue that the collection will be “an exploration” of her existing body of work.

Imagery for the campaign will feature Normal People star Daisy Edgar Jones along with British model and activist Adwoa Aboah and her sister Kesewa.

I may not have anywhere to go, but that won’t stop me from lusting over the new line all the same.

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