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Seven Irish Women Leading The Way For The Sustainable Fashion Movement

By Éadaoin Fitzmaurice

July 12, 2019 at 10:30am


The word influencer often evokes images of a leggy blonde laced in fake tan laughing at her coffee but lately, there have been a few individuals using their social following for more than a quick-hitting ego boost.

There has been a huge sustainable fashion movement in the Irish Instagram community as of late. Thrifting is cool again, wearing that 10-year-old t-shirt is trendy and people are becoming more conscious about the environmental impact of their spending habits.

My best friend and I walked past a huge Boohoo billboard the other day and she turned to me and said: "it's crazy how much I hate these companies now, I'll probably never buy from them again". Whoever said social influencers have no power are wrong. 

It's so refreshing to see people using their platforms to promote sustainability and educate people about their carbon footprints and how it's affecting the planet. It's exactly what an influencer should be using their platform for.

Here are some boss-ass bishes who are going to change your mind about fast-fashion:

1. Keelin Moncrieff

Keelin's following is growing rapidly for her rawness, realness, bluntness and unique style. She says it how it is, it's very evident that she knows her stuff too.

She defines herself as an :

Anti-Blogger Blogger

She's gas and she really has been a trail-blazer for this movement. It's clear that after her account gained traction, many others have followed her good example and are now promoting sustainable fashion on their own profiles as a result.

2. Molly Parsons

Molly hosts a podcast called Molly's Minutes (well worth a listen) and can often be seen promoting sustainable fashion on her profiles.

She has a quirky style and some really interesting opinions.

3. Taz Kelleher

Taz radiates happiness and has one of the most aesthetically GORJ Insta feeds around.

She's one half of Sustainable Fashion Dublin, a great organisation that hosts a wide range of environmentally-friendly events such as thrift shop crawls, swap shops, alteration classes and sustainability talks.

4. Geraldine Carton

The other half of Sustainable Fashion Dublin, Geraldine Carton defines herself as a:

"Pun enthusiast, podcast junkie & a big fan of colourful leggings."

The charity shop crawls are filled with positivity, fun and of course, they support charities - it's a win-win.

5. Jill & Gill

Jill & Gill are probably one of my favourite Irish designer duos right now.

Jill and Gill paired up back in 2016 after collaborating on a print commission together. Since then they’ve worked on projects for James Vincent McMorrow, Currabinny, Smirnoff, Repeal project, Jameson and Brown Thomas.

Their garments are really well made and ethically sourced. They have been created under the brand’s ethos to be fashion conscious and timeless.

6. Sarah Hanrahan

Sarah is more on the blogger side of things but she incorporates vintage and thrift store pieces into her outfits as much as possible.

She most recently posted an IGTV video called "Come Thrifting With Me" showing how and where she picks up her unique pieces.

She's a very cool gal with equally as cool style.

7. Elaine - Wandering Irish Cailín

Elaine is an Irish explorer, minimalist and sustainable nut.

She's also a dote.

View this post on Instagram

Some questions for you today. ✨ Do you like human beings? Do you like animals? Do you like the ocean? Do you like living on this planet? If you answered yes to some of those questions then I think it's high time you thought about sustainable fashion’ @venetiafalconer . ✨ Did you know that out of all the garments churned out of sweatshops every year 30% will end up in landfill without having been sold and another 30% thrown out after just being worn once? That’s 50 billion garments not needing to be made. Every. Single. Year. ✨ It’s an environmental emergency and we all have a moral obligation to stop the insanity. ✨ The most sustainable way to shop is to buy second hand. My scarf pictured above is from @folksterkilo and my skirt is from @missbrownvintagesydney. I love searching through vintage & charity shops for gems like this; It’s way more exciting than going into a high street shops & picking out what every other person has , where’s the fun in that. ✨ The second way to shop ethically to protect the environment is to buy from ethical brands. Very excited to find a shop locally @vividloveforlife that stocks some of the best ethical brands from around the globe and also has vintage clothing. The jacket is from @armed angels, the jewellery is from @kindkarmaco (made by at risk youths in Canada). The jumper is also from @armedangels & is the comfiest jumper I think I’ve ever worn . Ethical brands are more expensive. You know why they pay the people who made the clothes fairly & they are using materials that aren’t harmful to the environment , the quality is far better than fast fashion there for you are meant to have them for life. ✨ Such a fun day with @vividloveforlife & @declan.purcell Taking this pictures . Don’t you just love being around like minded people who just get it . ✨ One more question have you been inspired to shop more sustainably?❤️ . #ethicalfashion #slowfashionmovement #conciousfashion #fairfashion #fairtrade #sustainableclothing #sustainablefashion #minimalism #ecofriendly #fairfashionootd #ethicalfashionblogger #whomademyclothes #ireland #greenfashion #ecofriendlyfashion #conciousconsumer #armedangels #levis #sustainablefashiondublin

A post shared by ✨Elaine Doyle✨ (@elaine_doyle_) on

I predict big things for these ladies.

Sustainable fashion abú!


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